Grow Your Business ...
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Looking to take your business to the next level? Then check out these practical
ways to expand your business.
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When you first started your business, you probably did a lot of research.
You may have sought help from advisors; you may have gotten information from books,
magazines and other readily available sources. You invested a lot-in terms of money,
time and sweat equity-to get your business off the ground. So...now what?
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In most cases, buying an existing business is less risky than starting from scratch.
When you buy a business, you take over an operation that's already generating cash
flow and profits. You have an established customer base, reputation and employees
who are familiar with all aspects of the business. And you don't have to reinvent
the wheel--setting up new procedures, systems and policies--since a successful
formula for running the business has already been put in place.
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For those of you who have survived startup and built successful businesses, you may
be wondering how to take the next step and grow your business beyond its current
status. There are numerous possibilities, 10 of which we'll outline here. Choosing
the proper one (or ones) for your business will depend on the type of business you
own, your available resources, and how much money, time and sweat equity you're
willing to invest all over again. If you're ready to grow, we're ready to help.
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1. Open another location.
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This might not be your best choice for business expansion, but it's listed first
here because that's what often comes to mind first for so many entrepreneurs
considering expansion. "Physical expansion isn't always the best growth answer
without careful research, planning and number-planning," says small-business speaker,
writer and consultant Frances McGuckin, who offers the following tips for anyone
considering another location:
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Make sure you're maintaining a consistent bottom-line profit and that you've
shown steady growth over the past few years.
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Look at the trends, both economic and consumer, for indications on your company's staying power.
Make sure your administrative systems and management team are
extraordinary-you'll need them to get a new location up and running.
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Prepare a complete business plan for a new location.
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2. Offer your business as a franchise or business opportunity
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Better Fetter, founder and owner of Young Rembrandts, an Elgin, Illinois-based
drawing program for children, waited 10 years to begin franchising her concept
in 2001-but for Fetter and her husband, Bill, the timing was perfect. Raising four
young children and keeping the business local was enough for the couple until their
children grew older and they decided it was time to expand nationally.
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3. License your product
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This can be an effective, low-cost growth medium, particularly if you have a
service product or branded product.Licensing also minimizes your risk and is low
cost in comparison to the price of starting your own company to produce and sell
your brand or product.
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